Episode: Ep 3: "Flab-bergasted" w/ Richard Bye of FLAB


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Ep 3: "Flab-bergasted" w/ Richard Bye of FLAB
The Sufferfest - Everybody Hurts Ep 3: "Flab-bergasted" w/ Richard Bye of FLAB Perhaps no one has done more to challenge the stereotypes about what a cyclist looks like and open the sport up to a broader demographic than Richard Bye. In 2013, frustrated with the lack of clothing options for cyclists who weren’t whippet thin, Richard together with his wife Lynne, started a performance cycling apparel company called Fat Lad at the Back, or FLAB. We talk to Richard about challenging stereotypes and how to get more people on bikes.

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