Episode: New Technology and the Future of Surveys


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New Technology and the Future of Surveys

Many of us can remember someone calling us at home on a landline phone or stopping us in a parking lot with a pencil and paper to ask survey questions. Machine learning, artificial intelligence, and other new technologies are transforming the work of measuring public opinion, though, and we seem to be at the dawn of a new chapter of survey research. Trent Buskirk of Bowling Green State University has been part of that story and he shares his forecasts for the future on this episode. 



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