Episode: Everything You NEED to Know About Influencer Marketing, with Author and Director of Influencer Strategy at Hearst Media, Brittany Hennessey


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Everything You NEED to Know About Influencer Marketing, with Author and Director of Influencer Strategy at Hearst Media, Brittany Hennessey

Consider yourself an influencer or thinking about becoming one in your space? You NEED to listen to this episode filled with strategies on how to be an influencer.

Brittany Hennessy is the author of INFLUENCER: Building Your Brand in the Age of Social Media, the first-ever Senior Director of Influencer Strategy & Talent Partnerships for Hearst Magazines Digital Media, and the co-founder of Carbon.

In 2007, after graduating from Rutgers University with a degree in journalism, Brittany created ChiChi212.com, which was nominated by Paper Magazine for “Best Nightlife Blog,” and became an influencer for Bacardi, Popchips, Svedka, and the Gap.

When she was flown to Germany as the North American ambassador for Nivea just to hang out with Rihanna on a cruise ship and tweet about it, she knew it was time to make the switch from journalism to social media. Learn more at: www.InfluencerTheBook.com

Follow Brittany on Instagram!

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