Episode: Sound Insights Episode 9: A Total market approach to Multicultural marketing- Your Opportunities in the African American Market


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Sound Insights Episode 9: A Total market approach to Multicultural marketing- Your Opportunities in the African American Market
Prudential wrote the book about the African American market … or at least, a comprehensive, industry-recognized and respected study. In this episode, you’ll take an eye-opening tour through the scope of the market, what their overall financial pictures look like, how many feel about money¬¬––and financial professionals, and, by-and-large, what their overall financial goals and challenges are. By the end of this episode, you’ll have a better understanding of both a valuable customer segment that needs your guidance and the strategies you can use to start meaningful and actionable client conversations.

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