Episode: Walmart Incorporates Local Flavor in Neighborhood Market

Retail Details Logo
Walmart Incorporates Local Flavor in Neighborhood Market
MillennialMinute_DanicaMillennialMinute_Danica This week, Focus on Suppliers highlights NASCAR and the Bakery Category. Listen to this week's podcast to learn about Walmart's push to incorporate local flavor into Neighborhood Markets. Rick Boone (owner of Rick's Bakery) shares his experience working with Walmart. Andrew Strolin of Nature's Bakery discusses the importance of authenticity and staying true to your brand -- and how these two priorities factored in to the partnership with Danica Patrick. Anheuser-Busch provides insights on their NASCAR packaging and how targeted activation impacts sales. Plus, learn how a retired NASCAR created an "out of context experience" for shoppers outside the store. You can watch all Focus on Suppliers episodes on Vimeo. Guests include: Jessica Hendrix, Saatchi & Saatchi X Rick Boone, Rick's Bakery Joel Graham, 8th & Walton Andrew Strolin, Nature's Bakery Randy Ornstein, Anheuser-Busch Matt Fifer, Store of the Community Host: Neile Jones Retail Insights: Andy Schuch  

The post Walmart Incorporates Local Flavor in Neighborhood Market appeared first on Retail Details.

Retail Details
Users who viewed this episode also viewed...

Retail Details > How to Incorporate Rich Content to Succeed With Walmart

With the June 1st deadline approaching, Walmart's Store Assortment Online (SAO) Initiative is top of mind for suppliers. The goal is to get your items online, incorporate new required attributes, and deliver rich content (short and long descriptions, high quality photos, etc). The purpose of this initiative is to drive sales by providing a seamless omni-channel experience for Walmart shoppers...

Retail Details > The Benefit of Partnering with Entertainment Properties

Join Focus on Suppliers as we take a closer look at the relationship between Suppliers and Entertainment properties. How can suppliers benefit by partnering with new releases? What does a "Big Bet" mean for studios, and how do they leverage strategic relationships with retailers to promote new properties? Plus — what are psychographics, and how do you incorporate those insights when building your brand?  We answer all these questions and more on this week's show! Full guest list: Saatchi & Saatchi X - Jessica Hendrix Walmart Radio - Russell Bloodworth Startup Junkie - Jeff Amerine Dreamworks - Sarah Boyer Nickelodeon - Tara Gartman Shaw Flo Brands - Marcus Johnson Click here to watch the show on Vimeo, or listen to the podcast below!The post The Benefit of Partnering with Entertainment Properties appeared first on Retail Details.

Retail Details > Food Safety, Trends and Transportation

[caption id="attachment_4231" align="aligncenter" width="300"] REUTERS/Jason Redmond - RTX14T89[/caption] Neile Jones interviews experts on food safety, trends and transportation. In this episode of Focus on Suppliers, you will learn about: the latest trends in the food category the importance of managing transportation changes in food safety laws how food innovation leads to conversions Special "Heart of Business" guests Celia Swanson of Walmart and Christina Hinds of the American Heart Association prepare us for Heart month...
Comments (0)

Login or Sign up to leave a comment.

Log in
Sign up

Be the first to comment.