Episode: Walmart Incorporates Local Flavor in Neighborhood Market


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Walmart Incorporates Local Flavor in Neighborhood Market
MillennialMinute_DanicaMillennialMinute_Danica This week, Focus on Suppliers highlights NASCAR and the Bakery Category. Listen to this week's podcast to learn about Walmart's push to incorporate local flavor into Neighborhood Markets. Rick Boone (owner of Rick's Bakery) shares his experience working with Walmart. Andrew Strolin of Nature's Bakery discusses the importance of authenticity and staying true to your brand -- and how these two priorities factored in to the partnership with Danica Patrick. Anheuser-Busch provides insights on their NASCAR packaging and how targeted activation impacts sales. Plus, learn how a retired NASCAR created an "out of context experience" for shoppers outside the store. You can watch all Focus on Suppliers episodes on Vimeo. Guests include: Jessica Hendrix, Saatchi & Saatchi X Rick Boone, Rick's Bakery Joel Graham, 8th & Walton Andrew Strolin, Nature's Bakery Randy Ornstein, Anheuser-Busch Matt Fifer, Store of the Community Host: Neile Jones Retail Insights: Andy Schuch  

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