
This week, Focus on Suppliers highlights NASCAR and the Bakery Category.
Listen to this week's podcast to learn about Walmart's push to incorporate local flavor into Neighborhood Markets. Rick Boone (owner of Rick's Bakery) shares his experience working with Walmart.
Andrew Strolin of Nature's Bakery discusses the importance of authenticity and staying true to your brand -- and how these two priorities factored in to the partnership with Danica Patrick.
Anheuser-Busch provides insights on their NASCAR packaging and how targeted activation impacts sales.
Plus, learn how a retired NASCAR created an "out of context experience" for shoppers outside the store.
You can watch all Focus on Suppliers episodes on Vimeo.
Guests include:
Jessica Hendrix, Saatchi & Saatchi X
Rick Boone, Rick's Bakery
Joel Graham, 8th & Walton
Andrew Strolin, Nature's Bakery
Randy Ornstein, Anheuser-Busch
Matt Fifer, Store of the Community
Host:
Neile Jones
Retail Insights:
Andy Schuch
The post Walmart Incorporates Local Flavor in Neighborhood Market appeared first on Retail Details.
— Retail Details
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