Episode: The Benefit of Partnering with Entertainment Properties

With the June 1st deadline approaching, Walmart's Store Assortment Online (SAO) Initiative is top of mind for suppliers. The goal is to get your items online, incorporate new required attributes, and deliver rich content (short and long descriptions, high quality photos, etc). The purpose of this initiative is to drive sales by providing a seamless omni-channel experience for Walmart shoppers...

Join Focus on Suppliers as we take a closer look at the relationship between Suppliers and Entertainment properties. How can suppliers benefit by partnering with new releases? What does a "Big Bet" mean for studios, and how do they leverage strategic relationships with retailers to promote new properties? Plus — what are psychographics, and how do you incorporate those insights when building your brand?  We answer all these questions and more on this week's show! Full guest list: Saatchi & Saatchi X - Jessica Hendrix Walmart Radio - Russell Bloodworth Startup Junkie - Jeff Amerine Dreamworks - Sarah Boyer Nickelodeon - Tara Gartman Shaw Flo Brands - Marcus Johnson Click here to watch the show on Vimeo, or listen to the podcast below!The post The Benefit of Partnering with Entertainment Properties appeared first on Retail Details.

[caption id="attachment_4231" align="aligncenter" width="300"] REUTERS/Jason Redmond - RTX14T89[/caption] Neile Jones interviews experts on food safety, trends and transportation. In this episode of Focus on Suppliers, you will learn about: the latest trends in the food category the importance of managing transportation changes in food safety laws how food innovation leads to conversions Special "Heart of Business" guests Celia Swanson of Walmart and Christina Hinds of the American Heart Association prepare us for Heart month...