Episode: Superbowl Sunday – a Lot of Fun AND Preparation for Suppliers


Retail Details Logo
Subscribe
Superbowl Sunday – a Lot of Fun AND Preparation for Suppliers
KJackson_Packers_Part1KJackson_Packers_Part1 Superbowl Sunday: for fans — a holiday. For those in the retail industry — a lot of fun AND a lot of preparation. Focus on Suppliers kicks off SuperBowl weekend with a very special interview with Keith Jackson. The NFL player talks with Neile Jones about his experience winning the Superbowl and what he is doing now. Find out what he says about the role suppliers play in supporting organizations like P.A.R.K. (Positive Atmosphere Reaches Kids). Randy Ornstein of Anheuser-Busch discusses incorporating special events like the Super Bowl in packaging, and the impact of partnering with other suppliers in joint displays. Last but not least, General Mills provides insight into the Snacking category — and cooks up some fun with Neile! Guests include: Jessica Hendrix, Saatchi & Saatchi X Keith Jackson, P.A.R.K. Stan Zylowski, Movista Bryan Perry, Excel Randy Ornstein, Anheuser-Busch Ryan Harrington, General Mills Host: Neile Jones Retail Insights: Andy Schuch

The post Superbowl Sunday – a Lot of Fun AND Preparation for Suppliers appeared first on Retail Details.



Retail Details
Users who viewed this episode also viewed...

Retail Details > How to Incorporate Rich Content to Succeed With Walmart

With the June 1st deadline approaching, Walmart's Store Assortment Online (SAO) Initiative is top of mind for suppliers. The goal is to get your items online, incorporate new required attributes, and deliver rich content (short and long descriptions, high quality photos, etc). The purpose of this initiative is to drive sales by providing a seamless omni-channel experience for Walmart shoppers...

Retail Details > The Benefit of Partnering with Entertainment Properties

Join Focus on Suppliers as we take a closer look at the relationship between Suppliers and Entertainment properties. How can suppliers benefit by partnering with new releases? What does a "Big Bet" mean for studios, and how do they leverage strategic relationships with retailers to promote new properties? Plus — what are psychographics, and how do you incorporate those insights when building your brand?  We answer all these questions and more on this week's show! Full guest list: Saatchi & Saatchi X - Jessica Hendrix Walmart Radio - Russell Bloodworth Startup Junkie - Jeff Amerine Dreamworks - Sarah Boyer Nickelodeon - Tara Gartman Shaw Flo Brands - Marcus Johnson Click here to watch the show on Vimeo, or listen to the podcast below!The post The Benefit of Partnering with Entertainment Properties appeared first on Retail Details.

Retail Details > Food Safety, Trends and Transportation

[caption id="attachment_4231" align="aligncenter" width="300"] REUTERS/Jason Redmond - RTX14T89[/caption] Neile Jones interviews experts on food safety, trends and transportation. In this episode of Focus on Suppliers, you will learn about: the latest trends in the food category the importance of managing transportation changes in food safety laws how food innovation leads to conversions Special "Heart of Business" guests Celia Swanson of Walmart and Christina Hinds of the American Heart Association prepare us for Heart month...
Comments (0)

Login or Sign up to leave a comment.

Log in
Sign up

Be the first to comment.