Episode: Eureka 199: Closca

Craig Elbert is the co-founder and CEO of Care/of, a direct-to-consumer brand that specialises in vitamins and supplements. Care/of makes understanding what to buy and what to take simple, while giving customers access to research on vitamins. Founded in New York in 2016 by Elbert and Akash Shah, the company has recommended vitamins and supplements to more than one million people.

Hostmaker was launched by husband and wife Nakul Sharma and Deepti Patankar, who left their jobs to launch the platform from their kitchen table in 2014. The end-to-end management company is reinventing home-sharing, and working with top hotels to do so. Whether its creating smart-pricing algorithms or providing a five-star hotel service, the platform takes care of everything for owners and travellers alike.

We talk with the DesignStudio team about their rebrand of Airbnb, meet the CEO of eco-friendly car service Climatecars, discuss business-reputation management with Tom Curtin, visit Atelier Rebul in Istanbul, and learn about the work of an exotic-plant dealer in Moscow.