Episode: How is Israel leading the ad-tech revolution?

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How is Israel leading the ad-tech revolution?

Mobile ad-tech is one of the hottest technology trends of 2015: Interactive video ads and campaigns that transfer from smartphone to desktop to tablet are among some of things we can look forward to. How is Israel leading the mobile ad-tech revolution?

ISRAEL21c’s Viva Press asks Daniel Cohen, General Partner at Carmel Ventures; Gilad Hellerman, VP. Strategy at Crossrider and Roi Fainstein, Director of Business Development at Inneractive, whose programmatic platform “Story” is the first to insert native video ads into app content feeds.

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