Episode: 025: Groceries as if People Mattered


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025: Groceries as if People Mattered

Organization:People’s Community Market is a new business that is emerging from and building on the ten years of experience, track record and social relations of its sister organization, People’s Grocery, which is a non-profit that has operated numerous food projects (including the Mobile Market and the Grub Box), urban gardens and nutrition education programs. Their purpose is to create and operate a small-format, full-service grocery store in West Oakland, which is a community that has not had a full-service grocer for several decades. In addition to retailing fresh foods and groceries, the business will offer information, resources and services to support customers in improving their health and provide a community venue in support of community building.

Topic:Building a Stronger Community Through Food & Business

Guest:Brahm Ahmadi is a social entrepreneur working to build healthier and more equitable inner city communities by creating change to the food system. In 2003, he co-founded People’s Grocery, a nonprofit organization that has attracted national attention for its effort to transform inner city food systems through projects in food enterprise, urban agriculture, and nutrition education that include the nation’s first Mobile Market. In 2010, Brahm founded People’s Community Market to create a fresh food retail business model that fosters health and social interaction in low-income communities. He’s also piloting a model for enabling the general public to invest in mission-driven companies and local communities. Brahm has a B.A. in Sociology from the University of California and an MBA from the Presidio Graduate School. He is a Food and Community Fellow at the Institute for Agriculture and Trade Policy and a Fellow at Food First: Institute for Food and Development Policy.

People’s Community Market Twitterhttps://twitter.com/peoplesmrkt

Take Away Quotes:

“People’s Community Market essentially is intended to be a full-service grocery store, community serving market, in West Oakland, with the goal of making it convenient for residents to buy nutritious and fresh foods as well as prepared foods and traditional groceries, at affordable prices in their own neighborhood. And also using the store as a resource center and a platform for community engagement and offering a variety of educational and incentive programs that introduce our future customers to healthier food options.”

“I think it’s also important that people are included from the very beginning so it’s not just that you’ve opened your doors and you’re welcoming everyone to come in and you’re employing locally, but from the day one of conception, planning, and design of the business, community residents are engaged. And that’s partly to make sure that the store and the products and the store environment does truly reflect and appeal to the community, but it’s also to create that sense of ownership from the very beginning.”

Resources:People’s Community Markethttp://peoplescommunitymarket.com/

Presidio Graduate Schoolhttp://www.presidio.edu



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