Episode: 022: Valuing Food Artisans


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022: Valuing Food Artisans

Organization:Maker’s Common is a new eatery and market brought to you by the people of Mission Cheese. Imagine Mission Cheese but bigger, with an expanded menu and an attached, highly-curated market. It will feature America’s best cheese, beer, wine, charcuterie, and more in a space that is well-designed but casual, that pays homage to the makers of delicious food and beverage.

Maker’s Common is offering up to $600,000 in notes to pay for the buildout of a cheese and charcuterie bar and retail market. Any California resident can invest through our Direct Public Offering — it’s like crowdfunding but all grown up because investors earn a return on their investment. The minimum investment is $1,000 and investors earn 4% annual interest plus additional perks.

Topic:Taking an Artisan Approach to Financing

In This Episode:1:04 Mike and Carl discuss the current landscape for small businesses to acquire capital.2:55 Introduction to the episode3:49 Oliver gives the origin story of Mission Cheese.6:38 Oliver shares the vision and purpose for Mission Common.9:50 Mike asks Oliver why he chose to go the DPO route for financing Mission Common.15:04 How does Oliver’s values show up in the way he runs Mission Cheese?17:05 How does open book work and how has it been successful for Mission Cheese?21:28 Who can invest in Makers Common and how can they do so?

Guest:Oliver Dameron is the co-founder of Mission Cheese, which opened in 2011. Oliver has followed an interesting path to the good food industry. This path has included years as a coral reef scientist, where he managed multi-million dollar budgets and large teams of scientists, and work as a responsible investment analyst, vetting public companies for their social and environmental performance. After receiving his MBA from the Presidio Graduate School, Oliver joined a startup solar technology company, where he engaged in financial planning, fundraising, budget management, and business development. Currently, he operates as the chief financial officer and beer director at Mission Cheese, having earned his Certified Cicerone (equivalent to a beer sommelier) certification in 2013. He is also working to launch Maker’s Common, a new eatery and market. Imagine Mission Cheese but bigger, with an expanded menu and an attached, highly-curated market. Maker’s Common will feature America’s best cheese, beer, wine, charcuterie, and more in a space that is well-designed but casual, that pays homage to the makers of delicious food and beverage.

Mission Cheese Twitterhttps://twitter.com/missioncheese

Take Away Quotes: “It’s this great learning, you sort of start to understand the relationships of a variety of different things that influence your business and with all this you can imagine this white board of rows and different people in our company own different rows. And so I would say the ownership piece has really shined through because of that fact.”

“It really took, I would say, I year and a half for this system to kick in, which is probably about a year longer than most people would try. But because at the end of the day I want our staff to be able to say, “we” when they’re thinking about our business, and also because it allows Sarah and I to step away from the business a little bit more and think more about the future.”

“So it’s about five times as good as the best savings account, and that’s what I feel good about is allowing someone to invest where literally most people don’t have the opportunity to invest in a restaurant because people can’t advertise for that investment. So I feel like that’s a really great part of it is that it gives people an opportunity to invest in Main Street.”

Resources:Mission Cheesehttp://missioncheese.net/

Oliver Dameron Twitterhttps://twitter.com/oliverdameron

Presidio Graduate Schoolhttp://www.presidio.edu

 



Equitable Opportunity Radio – weekly conversations with visionary leaders who are building a more inclusive economy
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