Episode: 014: Training young women for employment in film careers—how Esther Pearl and Camp Reel Stories are creating a more inclusive media landscape


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014: Training young women for employment in film careers—how Esther Pearl and Camp Reel Stories are creating a more inclusive media landscape

In this episode of Equitable Opportunity Radio, we talk with Esther Pearl, the Founder and Executive Director of Camp Reel Stories, a media camp for young women. Esther joins the conversation to share with us about the under-representation of women both in front of and behind the camera in the film industry and the profound effect this has on our society and our economy.

Camp Reel Stories teaches young women how to make movies in the new digital media era. The camp has a powerful team of women active in the industry who teach the “secret language” of media – the skills, tools and technologies. Working in small, collaborative groups, the camp gives the campers the opportunity to make and broadcast their own short films through: Production Classes, Media Literacy Lessons, Leadership Workshops.

The Film and Television Industry is a multi-billion dollar industry and it can seem very secretive and exclusive. However, it is going through a process of great transformation right now. Anyone can tell their story and distribute it to the world via online and social media platforms like Youtube, Vimeo, and so one. Girls are still famously underrepresented, both behind the scenes and on screen, but Camp Reel Stories intends to teach their campers that, with the right tools and training, they hold the key to a revolution in the media industry. Their dreams are within reach.

Topic: Women in the Media and Gender Equity in our Society

Guest: Esther Pearl is the founder and Executive Director of Camp Reel Stories. She received her Bachelor's in Visual Arts from University of California, San Diego and her M.B.A. in Sustainable Management from The Presidio Graduate School. She has spent 15 years working in Production Management in the Entertainment Industry. The majority of her career was spent at Pixar Animation Studios where her feature film credits include Academy Award winning films The Incredibles and Wall-e, as well as Monsters, Inc. Her other credits include; Titanic, Starship Troopers, Armageddon and What Dreams May Come. She was also a founding board member and the former President of the Board of Bay Area Girls Rock Camp (BAGRC). Esther believes in the power of great storytelling to create social change.

Organization: Camp Reel Stories is a one-week media camp for girls who want to learn how to make movies in the new digital media era. The camp has a powerful team of women active in the industry who will teach the “secret language” of media – the skills, tools and technologies. Working in small, collaborative groups, this camp gives the campers the opportunity to make and broadcast their own short films through:

  1. Production Classes
  2. Media Literacy Lessons
  3. Leadership Workshops

Film and Television is a multi-billion dollar industry and it can seem very secretive and exclusive, but the industry is going through a process of great transformation right now. Anyone can tell their story and distribute it to the world via online and social media platforms like youtube, vimeo, etc… Girls are still famously underrepresented, both behind the scenes and on screen, but Camp Reel Stories intends to teach our campers that, with the right tools and training, they hold the key to a revolution in the media industry. Their dreams are within reach.

Website - http://campreelstories.com

Facebook - https://www.facebook.com/CampReelStories

Twitter -  https://twitter.com/CampReelStories

Take Away Quotes:

“When women and girls are better represented behind the scenes in the media, they’ll be better reflected on the screen.”

“Right now whenever you turn on the television or watch a movie, for every girl you see on screen, you see four to five boys. And that has actually been the same since 1948.”

“I’ve been working in the media since I was 16... I’ve had a great career, but I’ve certainly known the feeling of being one of the only women in the room.”

“The media is the most prevalent and pervasive industry that we have at the moment… until we change the way media presents both women and people of color, we’re not going to have more women in the C-suite, in political office, because until girls are starting to see the possibilities and roles presented to them at a very young age, they’re not going to even start thinking about those as possibilities for their career. What we’re seeing, even with 15 and 16 year old girls, they’re taking themselves out of the game of life before they even know the rules. They’re pulling back their hopes, dreams, and aspirations because they don’t see it as a possibility for them. And it’s 2015.”

“By the end of the week the girls understand how to nurture their own unique voice, how to create their own media and understand the technology… and they also understand how to view media more critically and more thoughtfully.”

Additional Resources:

Be a part of creating a more inclusive media landscape by supporting Camp Reel Stories’ efforts to empower and train young women for careers in the film industry: http://campreelstories.com/donate/

Watch all the Camp Reel Stories films here: http://campreelstories.com/films/

Do you know a girl who might benefit from Camp Reel Stories? Apply to be part of Camp Reel Stories: http://campreelstories.com/2015-application/

 

 

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Equitable Opportunity Radio – weekly conversations with visionary leaders who are building a more inclusive economy
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