Episode: CocoaRadio @ Macworld with the MacGrab team

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CocoaRadio @ Macworld with the MacGrab team

During Macworld, MacGrab unleashed a unique marketing effort to launch two new apps, Menuet and AppZapper. You might have been one of hundreds to receive a free license for AppZapper, Menuet or iClip. MacGrab was conjured by Brian Ball along with designer and developer, Phil Ryu and Austin Sarner respectively. Their story will hopefully jolt your perception of software development and promotion.

Update:  The Menuet team includes lead developer Jean Olivier-Lanctôt of the now defunct Cliché Software, project manager and marketer Phillip Ryu of WidgetMachine, and web designer Ollie Wagner; best known for his "Ollie's" freeware apps."

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AAC enhanced or iTunes channel

Time: 13:28  Size: 6.9 MB

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