Episode: Nike vs Adidas - Interview with Liz Dolan and David Meltzer | 7


Business Wars Logo
Subscribe
Nike vs Adidas - Interview with Liz Dolan and David Meltzer | 7

Today we talked to Liz Dolan, former Nike CMO, and David Meltzer, sports marketing guru and agent about this vicious war. If you loved them here, you’ll love their podcasts even more.

Liz co-hosts Safe For Work, a show that answers your burning business questions and provides the advice you need to keep your office drama-free, and Satellite Sisters, where she got to sit down with Phil Knight and talk about Nike with the man himself. You can listen to that interview here.

You can hear David on his show, The Playbook, talking to Tony Hawk, Gary Vaynerchuk, Reggie Bush, and more of sports biggest names.

Subscribe to Safe For Work, Satellite Sisters, and The Playbook in Apple Podcasts, or wherever you listen to Business Wars.


Support us by supporting our sponsors!



Business Wars
Users who viewed this episode also viewed...

Business Wars > Nike vs Adidas - Rebound | 5

Nike, the late starter struck gold with its “Just Do It” campaign. Launched in 1988, the shoe giant finally had a tagline as good as its shoes. Meanwhile, Adidas, the brand that started and found success long before Nike was even a dream, finds itself as the underdog. The American offices feel like a startup, and is passed between the hands of former Nike execs and European businessmen...

Business Wars > Nike vs Adidas - The Defectors | 6

The rivalry between Nike and Adidas has been intense for decades, but always respectful. But with intensity comes… defectors. Just three at the beginning, who set out to create a “Disneyland for designers.” And it worked. For the first time in a long time, the Swoosh was outperformed by three little white stripes...

Business Wars > Nike vs Adidas - Nike Air | 4

Every new Nike employee gets a list of principles that serves as the company’s philosophy. One: Our business is change. Two: We’re on offense, all the time. With those principles Nike sprinted from $29 million in revenue in 1973 to more than $850 million by 1983. But the biggest boost for Nike was an up and coming athlete...
Comments (0)

Login or Sign up to leave a comment.

Log in
Sign up

Be the first to comment.