Episode: Business Case Study Analysis

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Business Case Study Analysis
More than fifty university students from Switzerland and Australia were virtually brought together in groups of four to analyze a marketing case study. Each team member was assigned a role, Marketing Manager, Operations Manager, Finance Manager and Market Expert. Information on the case was distributed throughout a Second Life location and each member of a team had to locate information relevant to their role in the virtual world environment. Analysis and a proposed solution from each group was only made possible by effective information sharing and collaboration within groups. Presentations took place in Second Life and the best solution from each country awarded a prize. In our fifty minute presentation we share the details of implementing this approach to case-study learning and discuss the strengths, weaknesses and improvements uncovered during our first implementation. We also discuss with the audience how this method could be transposed to other areas. The possibility may be offered, to those interested, to visit the platform where the simulation took place to experiment it by themselves.

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