Episode: 0016 Paul Charney and Erica Fortescue - Funworks 20170522

Bay Area Ventures Logo
0016 Paul Charney and Erica Fortescue - Funworks 20170522
Paul Charney, an advertising creative expert and former improv comedian, is the founder of Funworks www.howfunworks.com. Along with his Creative Architect, Erica Foretescue, Paul joins me on this episode of Bay Area Ventures. Funworks helps their clients discover their true message by hosting "fun workshops" where a group of comedians who are experts in improvisation techniques work with the clients to bring out stories, images and issues.

Together they have put together a series of great advertising campaigns for companies like HP and Comcast, many of which you will likely have seen.

In addition to talking about the company, we explore what makes a company's message memorable. We also talk about how working in the San Francisco Bay Area is unique and what are some of the best attributes that make it so. Finally, we talk about some of the neurological aspects of communication and how a company can build a culture of trust with its customers and its employees.

As always, I welcome your comments and feedback. If you have questions for Paul, Erica or me please feel free to reach out and we’ll do our best to get back to you as quickly as possible.

Recorded on May 22, 2017, on SiriusXM Channel 111, Business Radio Powered by the Wharton School. Bay Area Ventures airs live on Mondays at 4:00pm Pacific Time, 7:00pm Eastern Time. For a list of upcoming and past guest information visit www.donaldlandwirth.com and click on the Show link.

#Advertising #Improvisation #Comedy #teambuilding #Marketing #FunatWork #Leadership #entrepreneurship #startup #SanFrancisco #SiliconValley

Bay Area Ventures
Users who viewed this episode also viewed...

Bay Area Ventures > 0013 Q1 2017 SF Bay Area Economic Update with Jim Wunderman

On this special Bay Area Council Quarterly Update edition of Bay Area Ventures we speak with Jim Wunderman, CEO of The Bay Area Council about the first quarter 2017 economic state if the San Francisco Bay Area. The Bay Area economy continues to move along at a blistering pace in 2017 but the flip side of economic growth is the tremendous pressure it places on transportation, housing and prices...

Bay Area Ventures > 0011 Jeremy Dann - USC and Wenyi Cai - Polymath Ventures

Bay Area Ventures welcomes Jeremey Dann, Professor of Innovation at the Lloyd Greif Center for Entrepreneurial Studies https://www.marshall.usc.edu/departments/lloyd-greif-center-entrepreneurial-studies at the USC Marshall School of Business https://www.marshall.usc.edu/ and Wenyi Cai, Managing Partner of Polymath Ventures www...

Bay Area Ventures > 0015 Special Follow-up Edition Part 2 – Plaehn and Chung 20170424

This is Part 2 of our special Bay Area Ventures follow-up episode where we check in with guests from the first three seasons of the show. We start off part 2 with Martin Plaehn, CEO of Control 4, Inc. (www.control4.com). Martin made his first appearance on Bay Area Ventures in August of 2015. Back then, Control 4’s annual run rate was about $160 Million...
Comments (0)

Login or Sign up to leave a comment.

Log in
Sign up

Be the first to comment.