Episode: Coca-Cola | The Perfect Package | 2


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Coca-Cola | The Perfect Package | 2

Things are really picking up for Coca-Cola, thanks to its industrious new—and most importantly, sober—owner, Asa Candler. Over the past year, Candler’s sold enough syrup to make half a million glasses of soda. The drink is loved by everyone who tries it, but on the business side, Candler is still just scraping by. To turn Coca-Cola into the sensation he knows it can be, he will have to battle a slew of imposters, take a massive marketing risk, and deal with one very problematic ingredient: cocaine.


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